Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

Writing Product Descriptions that Engage and Convert

This guest blog was written by a representative from CrowdContent.

The “post it and they shall buy” mindset doesn’t always work in today’s online retail landscape. Sellers need to do more to engage browsers and turn them into buyers. High-quality photos for your products are a given, but well-written product descriptions are equally important.

As a leading content writing service, Crowd Content has written over 100,000 product descriptions for large, medium and small retailers. We’ve learned quite a bit along the way on producing descriptions that engage readers and ultimately result in sales.

Bigger Isn’t Always Better

The types of products you sell should be the ultimate driver in how long your product descriptions are. Simple products like phone cases and hair clips might only need 50 words to get the point across, but feature-rich products like electronics and appliances might need descriptions that are 150 words or more.

Hamilton Beach has a product description for this digital toaster oven that’s over 350 words.

But SaharaCase needed a mere 86 words to talk about this phone case.

A Voice to Match the Brand

Before you start to write your description, pin down a voice that matches your brand and... (continued)


10th Anniversary Recap

10 years old - can you believe it?!

Thanks so much for celebrating our 10th anniversary with us! Here are some of the highlights:

The pre-made anniversary CMT campaign will be live until June 30th. There's still time to send a coupon!

Bonanza has seen some crazy stuff over the past 10 years. Let's reminisce on how far we've come.

Social media can be a tricky thing to figure out. Here are some tips for using social platforms to your advantage.

The results are in! Congrats to our grand prize winner:

Adamsurns

Deluxe Booth Prize Package

  • 1 TurboTraffic Pack
  • A Seller Spotlight
  • A booth consultation
  • A Custom Badge for profile Item(s) from your booth featured in a homepage HPL
  • An Item feature on Facebook / Twitter
  • Item feature on Instagram
  • Featured item in newsletter
  • A Bonanza T-shirt
  • A Bonanza Sticker variety pack

Honorable mentions

Receive 1 TurboTraffic Pack and an item feature on Instagram

ArmyandOutdoors

Tribecca

ArtisanJewelryGifts

old_or_new

thebonster21

A note from the CEO

Thank you so much to our sellers who have supported us year after year! I've seen a lot of stuff over the past 10 years. Well-funded marketplaces have come and gone. Amazon has set an increasingly... (continued)


Bonanza through the years

Dar's Bazaar
Joined July 2008

Bobbi85710's Booth
Joined July 2008


Really Neat Things
Joined August 2008
 


Calicoseas Mercantile
Joined August 2008
 


Carvers Olde Iron
Joined August 2008
 


Mobile Electronics and More
Joined August 2008
 

Sources:
World with Countries - Multicolor by FreeVectorMaps.com
http://www.latimes.com/business/la-fi-disneyland-crowds-20150519-story.html
http://worldpopulationreview.com/us-cities/
https://en.wikipedia.org/wiki/London
https://en.wikipedia.org/wiki/Tokyo


Case Study: Social Media and Bonanza

For more tips on perfecting your listings and sharing on social media, make sure to check out these resources on Bonanza:

The world of social media is fast-paced and constantly evolving. It is important to stay up to date on changes to social sites as well as best practices and tips. To do this we recommend following your favorite social content providers. Here are some of our favorites:

Don't forget, we’re running an anniversary contest where you can rack up points for completing certain actions. These actions range from low impact (like visiting our Facebook page) to high impact (like signing up for an annual membership) and their point values scale accordingly. For example, you’ll automatically get 5 points for being a Bonanza seller — go you! 

Our first place winner will receive a Deluxe Booth Prize Package, which consists of:

  • 1 TurboTraffic Package
  • A Seller Spotlight
  • A booth consultation
  • A Custom Badge for profile... (continued)


It's Anniversary Week at Bonanza

Celebrate good times, come on! Let’s celebrate.

Welcome to Anniversary Week, Bonanzlers! Can you believe Bonanza is turning 10 this year? We’ve been celebrating like any 10-year-old would: by eating bagel bites, listening to Selena Gomez, and riding razor scooters around the office.

Okay, not really. We’ve actually been dreaming up ways to thank those who are responsible for helping us make it to age 10. If you’re reading this, you’ve played a role in making Bonanza the place it is today. Whether you just joined Bonanza (hello, new friends!) or have been a longtime member since our birth, we appreciate you.

Join the Cool Kids Club (trademark pending)

As a way to say thanks for using Bonanza, we are running our annual Membership sale promotion.

Save an additional 25% off annual Gold, Platinum, and Titan membership subscriptions, now through June 22nd.

Sign up now to save on membership-only features designed for professional sellers like you:

Purchasing an annual membership during our sale will save you up to $900 off the monthly subscription price. With no contracts required, what do you have to lose? Don’t miss this opportunity for huge savings on a membership that will benefit your business... (continued)


Seller Survey 2017 Results

For the first time in recent history, April showers really did bring May flowers to Seattle. It’s been sunny for two days, so we at Bonanza HQ have become emboldened to rock our Birkenstocks sans socks and take our lunch breaks in the park.

And just as this warm weather has our outsides feeling warm and smiley, this year’s seller survey results have had the same effect on our hearts. We got tons of helpful insights that have impacted our business goals for 2018. If you provided feedback on the survey, please accept a hearty “THANK U” from all of us at HQ.

The results of last year’s results

Before we get into our goals for 2018, we thought a recap of last year’s survey results might be helpful. Here’s an update on our 2017 projects:

Increased advertising efforts

1. Advertising for your Webstore

Many sellers have stated that the biggest risk for opening a Webstore is driving traffic on your own. With that in mind, we created the Webstore Broadcaster. This tool automatically creates Google Shopping ads for your Webstore on your behalf. No more spending hours tweaking keywords and guesstimating ad bids. Simply choose how much you’d... (continued)


How to make commission-free sales

Since the beginning of time (or at least 2008) we’ve been sweating the small stuff so that you don’t have to. But when you go the extra mile to drive traffic to your business, we think it deserves recognition. Unfortunately, we can’t track each of you down individually for a hearty pat on the back, but that got us thinking: is there another way we can acknowledge these above-and-beyond efforts?

The answer is yes: commission-free sales. We want to make sure you have the tools you need to succeed on Bonanza, and we feel that sharing information about how to make commission-free sales can help with that.

There are three ways to receive commission-free traffic:

  1. Use a website as a free traffic source
  2. Use your free referral link in your own marketing efforts
  3. Create a customer marketing coupon

Commission-free means that when you make a sale as a result of the above efforts, you won’t pay any final value fees. These sales include any sales made to buyers whose last arrival to Bonanza came via one of these three methods.

Why do we look at the last arrival to Bonanza?

Our birthday wish is to become clairvoyant, but until that... (continued)


3 Tips From Successful Multi-Channel Sellers

This guest blog was written by multi-channel eCommerce Consultant at ChannelSale.com.

The stories and strategies of successful multi-channel sellers might seem pretty ordinary. However, when the various layers are unearthed, you can easily tell that there are important factors at play that make these endeavors a massive success.

If you’re an online seller using more than one selling platform, one of the easiest ways to increase your sales and returns is analyze successful sellers in your market and take after them.

To give you a head start, here are 3 tips and tricks used by highly profitable multi-channel online sellers.

1. Integrate All The Stores Together On A Single Platform

Bonanza has created tons of tools to help manage your business across multiple channels. However, as your business grows, handling the odds and ends of these channels can range from tedious to downright overwhelming. Things like feed optimization and product listing descriptions might take a backseat to inventory management and order fulfillment.

This is where a multi-channel service can come into play. With a centralized platform, you can easily integrate your marketplaces, webstores and comparison shopping engines together, fueling your business with higher efficiency and cost-effectiveness.

Learn more about... (continued)


Introducing BonanzaVoice Virtual Assistant

Apple's got Siri. Amazon's got Alexa. Microsoft's got Cortana.

What do they have in common? As of today, they all begin their descent toward irrelevance, as we boldly announce the launch the next big thing in voice recognition. We are thrilled to present your newest friend in the AI business, BonanzaVoice!

Now, you can use voice technology to search for items on Bonanza, navigate to help articles, pay your bill, send feedback to Bonanza, or dictate messages to other users. BonanzaVoice is accessible for logged in users via the banner at the top of any page. Simply say what you'd like to do and see instant results.

When accuracy matters

To some, it may seem a perplexing question: what does Bonanza have to prove in the voice recognition space, given the recent strides of our better-funded rivals?

I'm sorry, I didn't quite catch that. Could you repeat the question?

Sound familiar? Then you know the answer.

BonanzaVoice differentiates by focusing on what we call PerfectMatchtm Accuracy as a starting point. When you're conversing with your computer, you don't have time to waste having your queries repeated back to you, or worse, not understood by some... (continued)


Case Study: Webstore Broadcaster Seller Success

Advertising made easy

Late last year, we unveiled a new tool for increasing sales through your Webstore. The Webstore Broadcaster allows you to publish your Webstore listings on Google Shopping without an in-depth understanding of Google’s advertising platform. From account management to advertising optimization, we’ll create and manage top-quality product feeds on your behalf.

How do we do this? By using the ecommerce conversion data collected from the millions of Bonanza sales made via Google Shopping.

Why open a Webstore? No selling fees, free listings, and the freedom to build your own online brand, among other reasons – learn more.

Our goal in creating the Webstore Broadcaster was to increase Webstore traffic, reduce the busywork that comes with operating a standalone website, and help entrepreneurs build their brands.

The Webstore Broadcaster works for sellers, but don’t just take our word for it. Hear from this successful seller about his Webstore Broadcaster experience.

Case Study: VKwear

Vasil, owner of VKwear, joined Bonanza in mid-2017. VKwear is an online clothing retailer of discounted quality designer apparel and accessories, and Vasil wanted a way to grow his online business. After joining Bonanza, VKwear set the following goals:

  • Increase sales and earnings
  • Build... (continued)


Early 2018 Marketing Initiatives

The positive outcomes from last year’s campaigns have helped us identify some strategies and channels that effectively reach new audiences. This year, we’re continuing to reach a wider audience through our increased marketing efforts. As we continue to promote items in different categories, Bonanza is gaining awareness as the go-to shopping place for everything our amazing sellers have to offer.

Facebook ads

As the world’s largest social network, Facebook has proven to be a great channel for us to reach large audiences of new users. We’re able to target groups with demographics and interests in common, which makes our messaging much more personal to the users viewing our ads. Jerseys and team memorabilia are two categories that account for a high number of sales on Bonanza. With this in mind, we’re spending January promoting football jerseys, apparel and other assorted paraphernalia to fans of the football teams in the playoffs.

Pinterest ads

Of the four new marketing channels we explored last year, Pinterest yielded the highest number of sales. Since we love sales as much as our sellers do, we’ve opted to run ongoing campaigns on Pinterest that align with shopping holidays and seasonal buying trends. We started the year... (continued)


2017 Holiday Advertising Recap

 

Last fall, Bonanza introduced a series of holiday advertising campaigns geared toward buyers. These campaigns were the first step in our 2018 marketing plan, which seeks to drive more buyers to Bonanza and increase brand awareness. Now that these campaigns have wrapped up, we wanted to share some of the results and highlights with you.

 

Every month, Pinterest brings thousands of visitors and drives hundreds of sales on Bonanza. In order to to reach this already engaged audience, we ran promoted pins for holiday themed items during the peak shopping season. The promoted pins reached nearly 1 million Pinterest users and were re-pinned over 300 times. By re-engaging past Bonanza users, we experienced a high conversion rate of over 10%, which is nearly five times higher than the industry average.

 
 

In 2017, Facebook drove nearly 1 million new users to Bonanza and accounted for almost 3,000 sales. We wanted to reach an even wider audience, so we decided to run two campaigns advertising women’s fashion items. The two campaigns reached nearly 50,000 unique users and increased Facebook’s last click conversion rate by over 3,000%. The last click conversion rate represents the impact of using Facebook to... (continued)


Handling Post-Holiday Returns

‘Tis the season for returns

The holidays are over and a new year is upon us. As melancholy as it is to see shriveled Christmas trees waiting on neighborhood sidewalks for Boy Scouts to pick them up, we can’t help feeling a sense of optimistic excitement about what 2018 has in store. However, it can be hard to keep that “New year, new me” mentality when you’re visited by the ghosts of customers past. Item returns are a fairly common occurrence for ecommerce businesses — 30% of online purchases are returned, and that number tends to skyrocket after the holiday season.

Bonanza is home to over 40,000 sellers, each with unique business needs and individual policies. There’s no “one size fits all” returns process at Bonanza because we want you to have the option to handle returns in a way that works best for your business. However, there are three major steps to processing a return on Bonanza, each customizable to your business model.

Step 1: Receiving the returned item

Your item has gone on a grand adventure, traveling far and wide across many magical lands, only to discover it must make the long journey home to return back to... (continued)


The 2017 Seller Survey is live! We need your feedback

Happy New Year, Bonanzlers!

We hope you had a great holiday season and are excited to see what 2018 has in store. We can't believe another year has gone by and Bonanza is turning 10 this year! We've got tons of fantastic features and terrific tools in the pipeline for 2018, but as a seller-focused marketplace, we want to hear what you'd like to see at Bonanza in 2018.

We want to hear from you...

Our annual Bonanza Seller Survey is now open, and we’d love to get your feedback. We'll use your input to guide our product development efforts over the coming year. 

Each year, members of the Bonanza Team read every response (yes, every response!) and we then use the survey results to prioritize new features and other changes over the coming year. This is your chance to have a big impact on the future of Bonanza as a selling platform! Your opinion is very important to us. This survey is less than 20 questions long and should take no more than 10 minutes. Thank you so much for continuing to build your business on Bonanza. We are committed to making this your favorite place to... (continued)


Announcing the Bonanza Sellers Android app

The Android app is back

Back in September, we announced that the Bonanza Sellers iPhone app (2.0) had officially launched. This announcement received oohs and aahs, excited exclamations, and overall fanfare. But many of you followed up your support of the new iPhone app with questions of when our Android app would be ready. We promised you an Android app by year's end, and I'm happy to report that we have delivered on that promise. That's right y'all - the Android app (2.0) is here! You can download it from your mobile phone's App store right now.

App Dashboard

Orders and listings

You can manage your orders through the Bonanza Sellers app. Simply tap the "Orders" tab in the navigation menu on the bottom of your screen. Here's where you can see your recent orders. Clicking on an order will provide the order summary, including total price and shipping information. Click the back arrow to return to the Orders tab at any time. 

You can also manage your listings through the Bonanza Sellers app. To do so, tap the "Listings" tab in the navigation menu on the bottom of your screen. All of your listings are stored here. You... (continued)


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