Kaleidoguide catalog for bonanza. still relevant ?

I came across a 5/21/18 updated article on Bonanza at [URL removed] It specifically states “A common issue that makes specialty merchandise even harder to find online is missing item codes or GTIN numbers, which is what search engines use to catalog products. Bonanza solved that problem by building its own product catalog, called the kaleidoguide, to list and organize items lacking unique identifiers such as UPC, ISBN, or MPN codes. Users are then able to search by brand or a description of the item.”

A common issue that makes specialty merchandise even harder to find online is missing item codes or GTIN numbers, which is what search engines use to catalog products. Bonanza solved that problem by building its own product catalog, called the kaleidoguide, to list and organize items lacking unique identifiers such as UPC, ISBN, or MPN codes. Users are then able to search by brand or a description of the item. A common issue that makes specialty merchandise even harder to find online is missing item codes or GTIN numbers, which is what search engines use to catalog products. Bonanza solved that problem by building its own product catalog, called the kaleidoguide, to list and organize items lacking unique identifiers such as UPC, ISBN, or MPN codes. Users are then able to search by brand or a description of the item." Tried to search Bonanza Help & nothing came up. The article has a link which brought up the kaleidoguide at https://www.bonanza.com/kaleidoguide/about. I’ve never heard of this feature or totally missed it. Is it still relevant? Or is it a feature which works in the background?

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