Aveda?s commitment to sustainability and pure plant-powered formulas means you?re not just treating your hair, but the planet too. The Blonde Revival Purple Toning Shampoo is formulated with environmentally conscious ingredients that are gentle, effective, and designed to improve your hair's overall health and radiance. Revive your blonde, banish brassiness, and embrace the brilliance. Treat your blonde hair to the Aveda Blonde Revival Purple Toning Shampoo: Neutralize yellow tones and enhance blonde vibrancy with every wash. Gently cleanse and hydrate with a sulfate-free, plant-powered formula designed to nourish and protect. Maintain salon-quality blonde in between color treatments, ensuring your blonde stays bright, fresh, and luminous. Purple Toning Technology: Helps neutralize brassiness and yellow tones, enhancing the brightness and clarity of blonde hair. Sulfate-Free Formula: Gentle enough for color-treated hair, it cleanses without stripping essential moisture. Plant-Powered Ingredients: Infused with natural plant extracts like certified organic chamomile, which help nourish and strengthen hair while maintaining its softness. Color Safe: Designed to preserve the integrity of blonde hair, preventing fading and damage from daily washing. Professional-Grade Results: Salon-quality results from the comfort of your home, ideal for all shades of blonde, including platinum, balayage, and highlighted hair. Whether you have platinum, honey blonde, or highlights, Aveda Blonde Revival Purple Toning Shampoo is your go-to product for maintaining healthy, vibrant blonde hair.