Eyetitude NoCrowZ Retinol should be your one and only go-to Retinol Eye Cream *Reduces Fine Lines Wrinkles *Contains retinol, retinyl palmitate, coenzyme Q10 vitamin e *Restores the delicate tissue of the eye area to a more youthful appearance This advanced formula utilizes technology which protects the retinol and other components from oxidation, allowing delivering of active ingredients deep into the skin. This superior cream restores the delicate tissue of the eye to a smoother, more youthful appearance. Heals photo damaged skin. Retinyl palmitate is readily absorbed by the skin and converted to vitamin A which has been shown to yield anti-wrinkling and skin firming results. The benefits include smoother texture and super moisture retention. Coenzyme Q10 can slow processes associated with photoaging resulting in a younger, healthier looking appearance. Vitamin E is well known for its antioxidant effects. Studies have shown that topical application of vitamin E reduces lipid peroxidation, DNA changes and wrinkling. Directions: Gently apply eye cream to the under eye area before bed time You may apply cream to the brow bone Do not apply cream to the eye lid. If irritation occurs stop use