A non-lather conditioning cleanser designed to instantly infuse color into hair with every wash. Stay kind to your hair with our kind---cruelty, sulfate, paraben gluten free--- ingredients. Infused with Keratin, combined with nourishing rejuvenating coconut oil, shea butter, rose hip oil, jojoba oil almond oil making your hair healthier and silkier. Benefits: 3-in-1: Color, Cleanse Condition Buildable hues intensify with each wash Instantly achieve bold hues, refresh salon color, or tone Kind color promotes the health of hair as well as beauty Lather-free formula protects color-treated hair's vibrancy Color results lasts between 10 to 15 shampoos