Keracolor introduces Color + Clenditioner, a new non-lathering conditioning cleanser which deposits color pigments to vividly colored or pre-lightened hair, taking the co-wash into vibrant new territory in the hair color market. The different shades, from blue to pink to silver, are formulated with the same pigments as direct dye hair color, allowing wash and go color enhancement, color maintenance in between salon visits and customizable, buildable vibrant hair color without damaging bleach processes or high commitment. Color + Clenditioner is an alternative to color-depositing shampoos, which tend to dry out already-stressed colored hair. Combined with the power of Keracolor’s beloved Clenditioner conditioning cleanser, Color + maintains existing vivid hues, enlivens and hydrates dull hair with on-trend vibrant shades and allows users to play with color without the commitment. It also delivers buildable color: the more frequent the use, the more vivid hair color becomes. Color + Clenditioner Provides buildable color The more consecutive washes the richer, bolder the color will be The longer its left on the hair the more color pigment it deposits Once desired color is achieved, alternate with the original Clenditioner The Color + Clenditioner can be used in multiple ways Can be used maintain previously dyed hair Can be used to color pre-lightened or blonde hair Some can be used as toners Can be mixed with each other or mixed with clendtioner to create soft pastel colors The Cleansing Conditioner base keeps hair moisturized will NOT dry out hair no matter how many uses Lasts 10-15 washes depending on color chosen and the porosity of the hair