Electronic Commerce, Instructor's Edition and 50 similar items

Delve into the dynamic world of online business with the Instructor?s Edition of Electronic Commerce, 12th Edition by Gary P. Schneider. This comprehensive textbook offers an in-depth exploration of e-commerce, blending theoretical frameworks with real-world applications to provide a holistic understanding of the digital marketplace. Designed specifically for educators, this edition includes additional resources to facilitate teaching and enhance student engagement. It covers a broad spectrum of topics, including online marketing strategies, business-to-business activities, social networking, mobile commerce, legal and ethical issues, web server hardware and software, e-commerce security, and payment systems. The book features case studies from companies like Silvercar, Progressive Insurance, Walmart, Airbnb, Uber, Moss Bros., and Apple Wallet, offering practical insights into successful e-commerce practices. "Learning From Failure" segments provide valuable lessons from real-world business scenarios. Whether you're teaching courses in e-commerce, information systems, or digital marketing, this Instructor?s Edition serves as an invaluable resource to guide students through the complexities of electronic commerce.