1938 Movie Herald ? Shining House Spring Madness Joan Crawford, Robert Young Here is a movie herald advertising two 1938 movies. Primarily is ?The Shining Hour? starring Joan Crawford, Margaret Sullivan. Robert Young and Melvyn Douglas. The other movie is ?Spring Madness? with Maureen O?Sullivan and Lew Ayres. B/W photos from both movies. 6? x 9 oe?. Heralds were first used as early as the 1910's. Heralds were essentially 5" x 7" or 6" x 9" one page flyers. Some heralds were larger in size, and some were more than one page. Printed as an inexpensive ad flyer, the herald normally included a picture of the star or stars and general Information about the movie. One herald was normally included in the press kit, or campaign kit that was sent to the movie exhibitor. Excellent condition!