The product is a vintage PAPER print ad from 1961 for Salem Menthol Cigarettes, featuring a couple enjoying a puff with the tagline "air softens every puff." The ad highlights the menthol aspect of the cigarettes and suggests a smooth smoking experience. Produced in the United States, this collectible tobacco advertising sign embodies the branding of Salem cigarettes popular during the early 1960s. Good for framing and hanging.