American Crew Firm Hold Styling Cream FIRM HOLD STYLING CREAM - Pliable hold with flexible definition and low shine. A moisturizing formula that tames hair and adds style with low shine and a flexible finish. Washes out easily without leaving residue behind. Use to create styles with reliable hold and control. For all hair types. A long lasting moisturizer, prevents from hair damage, thickens hair and improves luster and shine. Provides strong, lasting hold. A natural lubricant used to provide body and shine.