While it's true that no tan can last forever, you can dramatically increase the staying power of your color by applying Australian Gold FOREVER AFTER All Day Moisturizer with Hemp between your tanning sessions. The formula gives your skin the essential moisturizers and nutrients that it needs to hold onto color and not peel or flake. The unique Amplified Moisture Blend contained in the formula continues to hydrate the skin for 24 hours after application, meaning you only have to apply the cream once to enjoy its benefits all day long. The hemp seed oil found in the formula boosts the hydrating power of the moisturizer and also promotes ingredient absorption to make the product even more effective. All day hydration Triple-action anti-aging slimming formula Contains hemp for silky, smooth skin Fragrance: Warm Creamy Vanilla 22 oz. bottle