Formulated to cleanse and fortify, Aveda Botanical Repair Strengthening Shampoo is a plant-powered solution for damaged hair. This silicone-free formula gently removes buildup and excess oil while reinforcing hair bonds from within. With 94% naturally derived ingredients, it enhances hair strength and resilience, leaving it soft, smooth, and healthy-looking. Product Features: Bond-building technology: Strengthens hair from the inside out Gentle cleansing: Removes excess sebum, product buildup, and pollutants Plant-based ingredients: Includes avocado, green tea, and sacha inchi oils Suitable for all hair types: Safe for color-treated and chemically processed hair Vegan and cruelty-free: Free from silicone and sulfated cleansers How to Use: Massage into wet hair, lather, and rinse thoroughly. Follow with Botanical Repair Strengthening Conditioner. Use regularly for best results.