Reg $59.00 Now $40.44 B?V? Hydrating Shampoo uses a synergistic blend of coconut and botanicals to gently cleanse and hydrate all hair types. Naturally sulfate-free compounds create a thick, lush lather to bathe hair in natural moisture while powerful antioxidants bind within. Hydrating Shampoo repairs split ends (up to 80% at the first use!), protects hair from fading and UV damage and revitalizes normal or chemically treated hair to a brilliant resilience. As with all B?V? products, HelianShield Technology restores and protects for longer, stronger tresses.