SUPER GUIDE: Company Mission Statements The Super Guide about Company Mission Statements is a complete guide on how a well-defined mission statement is essential to any company, highlighting its core values, goals, and priorities. Table of content Introduction What Is A Mission Statement? Vision Statement Mission Statement Vs. Vision Statement Nature Of Operations Target Market Means Of Executing Operations Hopes And Dreams Nature Of A Problem Being Solved Expected Deliverables/Changes Business Continuity Sustainability Of Operations/Going Concern Communication Of Purpose Inspiration Organizational Culture Governance Internationalization Stakeholders’ Returns What Are The Three Parts Of A Mission Statement? Brand Purpose Brand Values Brand Goals How Long Should A Mission Statement Be? Why Is A Mission Statement Important? Mission Statements Guide The Company Forward Mission Statements Focus Your Energy And Attention Mission Statements Spark New Ideas Mission Statements Shape The Company Culture Mission Statements Establish Consistency Provides A Powerful Message To The Public Drive Action Characteristics Of A Compelling Mission Statement They Are Short They Are Unique To Your Business They Create Expectations They Are Realistic They Are Memorable They Are Active They Are Positive They Are Adaptable They Are Targeted Best Mission Statement Examples Adidas Aldi Amazon American Red Cross American Express Apple Asana Buffer Coca-Cola Cisco Systems, Inc. Cradles To Crayons Comcast Exxonmobil Google Honest Tea Ibm Ikea Instacart Invisionapp Invisible Children Jetblue Life Is Good Lyft Linkedin L’oréal Group Microsoft Magic Spoon Mayo Clinic Nordstrom Netflix Nike Oracle Old Guys Rule Prezi Patagonia 52 Paypal Rotary Red Bull Ride Rich Slack Starbucks Sweetgreen Southwest Airlines Samsung Tinypulse The Spoiled Mama Tesla Ted: Spread Ideas Udemy Uber Universal Health Services, Inc. U.S. Bank Vanguard Group Walmart Wework Warby Parker Workday Yeti Tips To Write A Perfect Mission Statement Be Brief Be Unique Know Your Target Audience Create Expectations Be Realistic Be Memorable Keep It Positive Use Active Verbs Make It Adaptable Use The Vips Method V – Value I – Inspiration P – Plausibility S – Specifics How To Write A Mission Statement Explain Your Company’s Product Or Service Offering Identify The Company’s Core Values Connect How Your Company’s Offering Aligns With Your Values Condense These Statements Into One Make Sure It’s Clear, Concise, And Free Of Fluff Common Mission Statement Mistakes To Avoid Leaving Little Space For Inspiration Lacking Personality And Fun Using Buzzwords And Jargon What To Do After Writing Mission Statement Conclusion Read an excerpt from this Company Mission Statements Super Guide: “A company’s mission statement is a brief and official expression of the goals and principles guiding the operations of the company. It outlines what the company wants to accomplish and acts as a guide for decision-making, illustrating the path the organization and its employees will follow. The mission statement is detailed, comprehensive, and memorable; it conveys the company’s one-of-a-kind value to customers, employees, and other stakeholders. In addition, it reflects the company’s culture and identity and is connected with its aims and objectives.” This is must-have knowledge for entrepreneurs and business model analysts and consultants. If you want to dominate business models this super guide was made especially for you. Product images are for illustrative purposes only