Healthy hair growth and natural bounce are two of the many benefits you’ll notice thanks to the Burdock Root, Juniper Lime Extract found in GIBS El Rey! Add a bit of GIBS styling jam to hair, style to desired look and enjoy fragrant hints of nutmeg, leather and musk that’s sure to take you back to those ol’ time barber shop days of our past! Ladies gents, don’t be fooled! Lock in any look from curls to spikes! Add to clean, damp hair for shine or clean, dry hair for an ultra hold matte finish! Now that’s the jam right there! Get a nice slick "wet" look, or once the product dries, run your fingers through it to loosen it up for a more natural shine flexible look Re-activatable, just wet your hands or a comb and run it back through the hair to reactive the product for a nice slick look again