The Joico Blonde Life Brightening Veil shields color from UV damage and fading; protects against thermal styling; adds shine; detangles and controls frizz. The shine-boosting properties of this lustrous Blonde Life formula work a double shiftsealing in moisture,leaving frizz behind. Makes blonde hair appear brighter than ever Shine is magnified for extraordinary illumination Won't stain even the palest shades of blonde Smoothing ingredients fight frizz Hair feels instantly silky and soft to the touch Exotic oils hydrate hair with nourishing moisture Provides 87% less combing breakage on clean, damaged hair