L’Oreal Chroma True Reds Chroma Ruby Permanent Hair Colour For Light, Dark And 100% Grey Hair Chroma Ruby hair dye utilizes a unique red dye technology for L’Oreal Technique that delivers key benefits to customers looking for beautiful red hair color. This permanent hair color has been formulated with Anti-Breakage Ceramide R Complex which penetrates the hairs cortex to condition and help protect against breakage. CHROMA True Reds are long-lasting. After repeated shampooing, color stays deep and true without shifting tone. CHROMA True Reds features unique red hues for L’Oreal Technique; high intensity deep garnet and deep red color shades. They are suitable for use on all bases of hair, light, dark and 100% gray delivering identifiable red color results on all natural levels of hair. In addition, True Reds provides excellent gray coverage with deep color and highlights on high percentages of gray hair. Benefits; Permanent hair colour Anti-breakage Developed for light, dark and 100% gray hair Directions for use: To use Chroma Ruby – L’Oreal Chroma True Reds Permanent Haircolor, wear suitable disposable gloves. Measure 2.5 oz of Oreor 30 Volume Developer into plastic applicator bottle. If the hair is relaxed, use a 20 volume developer only. Add entire contents of Excellence HiColor and Red Intensifier tube. Shake until smooth and cream. Use exclusively with the recommended oxidant, Oreor 30 volume (9%) maximum. Use only the proportion indicated.