Permanent hair colour enriched with a blend of natural ingredients, specifically formulated to deliver exceptional longevity and superb coverage, while promoting healthy, vibrant hair. Couture Silk Permanent Vegan permanent hair colouring system designed to Simultaneously Lift Deposit (SLD) whilst preserving hair with Vegan Bond Complex (VBC) achieving stronger healthier and balanced hair. SLD, the cornerstone technology, delivering simultaneous lift and deposit in combination with micro-pigment colour molecules that penetrate the cortex faster than traditional colour and thus able to develop more rapidly. SLD allows colour to process at a reduced rate of only 30 minutes without heat or 15 minutes under gentle heat. VBC is the collective blend of natural vegan superfoods protecting and conditioning the hair. Hemp Seed Oil Quinoa Oil Erythorbic Acid FillerPLEX Low ammonia and balanced pH. Intense shine, long lasting colour results and 100% grey coverage. Over 100+ Couture Silk Permanent shades… Create infinite possibilities.