For grey blonde hair Sulfate, gluten, soy and paraben-free cleansing Brightens grey and blonde hair Highly pigmented; the most effective toning shampoo on the market An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones Did you know... During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones. PRO TIPS To soften the deposition: Blend with Nourishing Shampoo. Use conditioner on dry hair to get the most amount of deposit. (Always perform a strand test before applying to the entire head.)