SUPER GUIDE: Pricing Strategies Tactics Take the confusion out of pricing How do you determine your pricing structure? It’s one of the toughest questions business owners face. You have to stay competitive, but if your prices are too low, you’ll work long hours in an unprofitable business, only to see it fail. Written for small business owners, marketers and entrepreneurs, Pricing Strategies Tactics teaches you how to choose the most profitable pricing structure for your business. You’ll learn how to increase your profits, grow the business, and build customer loyalty through long-term pricing strategies designed for success. It doesn’t matter whether you run an e-commerce store or a brick mortar service: Pricing Strategies Tactics has unique lessons for companies in all markets and industries. For one-person businesses, these pricing structures can save you from years of razor-thin profit margins. If you’re an entrepreneur with a larger team, learn these strategies without hiring an expensive consultant (or be better prepared for when you do). Read Pricing Strategies Tactics and you’ll do more than just set your rates…you’ll take the confusion out of pricing and orient your business for long-term financial success! Inside this Super Guide, you’ll discover: – The “Four Cs” of a winning pricing strategy – Pricing models for digital products, ecommerce, events and more – 14 questions to ask when choosing your pricing model – How to manage self-doubt when pricing services – 11 practical tips for improving your pricing strategy Take a look inside! Read an excerpt from this Pricing Strategies Tactics Super Guide: “Static pricing has to do with a situation where prices remain the same from day to day. While this allows for easy profit margin and revenue calculation, a business making use of a static pricing strategy loses customers due to their unwillingness to pay certain prices for a commodity. Meanwhile, in dynamic pricing, the business adjusts its prices to fit the different price points that consumers are willing to pay. This difference in prices most times is offered to customers through discounts and geographical pricing differences. The concept of dynamic pricing is further explained below and/or is related to some of these pricing strategies: Dynamic Pricing, Time-sensitive Pricing, and Sliding Scale Pricing.” Table of content Introduction What Is Pricing? Static Vs. Dynamic Pricing What Is Cost? Pricing Vs. Cost What Is The Pricing Strategy? Pricing Strategy Vs. Pricing Tactics Pricing Strategy Vs. Pricing Policy What To Consider When Setting Your Pricing Strategy? Different Types Of Pricing Strategy Absorption Pricing Example Of Absorption Pricing Contribution Margin-Based Pricing Example Of Contribution Margin Cost-Plus Pricing Example Of Cost-Plus Pricing Strategy Creaming Or Skimming Example Creaming Or Skimming Strategy Decoy Pricing Example Decoy Pricing Strategy Differential Pricing Example Differential Pricing Strategy Double Ticketing / Dual Pricing Example Of Dual Pricing Strategy Freemium Example Of Freemium Pricing Strategy High-Low/Skimming Pricing Strategy Example Of High-Low Pricing Strategy Keystone Pricing Example Of Keystone Pricing Strategy Limit Pricing Example Of Limit Pricing Strategy Loss-Leading Pricing Example Of Loss Leader Strategy Marginal-Cost Pricing Example Of Marginal-Cost Pricing Odd-Even Pricing Example Of Odd-Even Pricing Pay What You Want Example Of Pay What You Want Pricing Penetration Pricing Example Of Penetration Pricing Predatory Pricing Example Of Predatory Pricing Premium Decoy Pricing Example Of Premium Decoy Pricing Premium Pricing Example Of Premium Pricing Price Discrimination Example Of Price Discrimination Price Leadership Example Of Price Leadership Psychological Pricing Example Of Psychological Pricing Performance-Based Pricing Example Of Performance-Based Pricing Sliding Scale Example Of Sliding Scale Target Pricing Business Example Of Target Pricing Dynamic Pricing Types Of Dynamic Pricing Example Of Dynamic Pricing Time-Sensitive Pricing Example Of Time-Sensitive Value-Based Pricing Example Of Value-Based Pricing Variable Pricing Example Of Variable Pricing Yield Management Example Of Yield Management Economy Pricing Example Of Economy Pricing Bundle Pricing Types Of Bundle Pricing Example Of Bundle Pricing Competitive Pricing Example Of Competitive Pricing Promotional Pricing Example Of Promotional Pricing Geographical Pricing Types Of Geographical Pricing Example Of Geographical Pricing Anchor Pricing Example Of Anchor Pricing Factors Affecting Pricing Strategies Internal And External Factors Affecting Pricing Strategies Internal Factors External Factors: The Importance Of Nailing Your Pricing Strategy Which Pricing Strategy Is Right For You? Price Elasticity Of Demand Elasticity Vs. Inelasticity Of Demand Main Difference Between Elastic And Inelastic Demand How To Create A Winning Pricing Strategy The Four Cs Of Pricing Your Product Customers Current Positioning Competitors Costs How To Improve Your Pricing Capabilities Setting Your Pricing Strategy: Key Questions Pricing Strategy Advice The Challenges Of Choosing The Right Service Pricing Strategy Pricing Policies For New Products Pricing Models Based On Industry Or Business Product Pricing Model Digital Product Pricing Model Restaurant Pricing Model Event Pricing Model Services Pricing Model Nonprofit Pricing Model Education Pricing Model Real Estate Pricing Model Agency Pricing Model Manufacturing Pricing Model Ecommerce Pricing Model How To Conduct A Pricing Analysis Pricing Strategies Faqs Conclusion This is must-have knowledge for entrepreneurs and business model analysts, and consultants if you want to dominate business models, this super guide was made especially for you. Product images are for illustrative purposes only