NEW IN BOX Each PUR water filter is certified to reduce mercury and certain industrial pollutants, as well as reducing chlorine (taste and odor) and more.* PUR faucet filtration systems are certified to reduce 70 contaminants, including lead, mercury, and certain pesticides.* Certified to reduce lead and 10x more contaminants than Brita's leading pitcher filter.*/** As the #1 selling brand in faucet filtration**3, the included Mineral Core filter technology filters water over natural minerals for a crisp, refreshing taste. PUR has been developing innovative technologies for superior water filtration for over 30 years. Certified to reduce 70 contaminants including Lead, 10x more contaminants than Brita?s leading pitcher filter.*/** Easy to attach tool-free installation. Filters water over natural minerals for great taste. Filter Change Light indicator alerts you when the filter needs replacing. Easily switch to filtered mode when you want cleaner, great-tasting water. Filter provides up to 100 gallons of filtered water or 3 months of typical use. Compatible with standard faucets. Not for use with pull-out or hand-held faucets. Use only genuine PUR Filters, which are independently certified and tested. Be cautious of generic and private label brand ?off-brand? filters. They are not tested or certified to filter the same as PUR filters. PUR filters are the only filters certified to reduce contaminants when used with PUR systems.* Be sure it?s PUR.