Incredible Holding Spray (IHS) locks in the toughest hairstyles all day long. IHS goes on incredibly light, holds extra firm and will easily disappear at the stroke of a brush. A high concentration of Hydrolyzed Wheat Protein adds strength and thickness to the hair while leaving it touchable and shiny. Its water-free formula allows IHS to lock out humidity preventing frizz in all kinds of weather. Benefits: 24 hour strong hold Resists humidity tames frizz Water free to dry faster keep hair weightless Hold firmly but can easily be brushed out Non sticky doesn’t flake Light fragrance that disappears Features: Hydrolyzed Wheat Protein not only strengthens the hair, it improves the quality of the hair by increasing its ability to retain moisture reducing porosity allowing greater manageability and smoothness.