How stress affects hair loss? Elevated levels of the stress hormone causes the hair follicle to shed prematurely and prevents the production of key hormones for hair health as well as scalp-protecting substances such as hyaluronic acid. How do we help? Kerotin's soothe formula balances stress hormone levels with natural botanical adaptogens such as Ashwagandha and Sweet Orange Extract, promoting calmness and relaxation while targeting one of the pivotal causes of hair loss- stress.