The Literary Digest began in 1890. It merged with Review of Reviews in 1937, but folded and was absorbed into Time magazine in 1938. The Literary Digest was an American general interest weekly magazine published by Funk Wagnalls. Founded by Isaac Kaufmann Funk in 1890, it eventually merged with two similar weekly magazines, Public Opinion and Current Opinion. The magazine gained notoriety when its poll of the 1936 United States presidential election substantially missed the final result, predicting a landslide victory for Republican candidate Alf Landon over Democratic incumbent President Franklin D. Roosevelt: in the election, Roosevelt defeated Landon in an unprecedented landslide. The magazine ultimately ceased publication in 1938. History: Beginning with early issues, the emphasis was on opinion articles and an analysis of news events. Established as a weekly newsmagazine, it offered condensations of articles from American, Canadian and European publications. Type-only covers gave way to illustrated covers during the early 1900s. After Isaac Funk's death in 1912, Robert Joseph Cuddihy became the editor. In the 1920s, the covers carried full-color reproductions of famous paintings. By 1927, The Literary Digest climbed to a circulation of over one million.