Elements Renewing Shampoo This shampoo gently cleanses hair with a luxurious foaming experience, without stripping out hair moisture. It revives hair smoothness and shine for a healthy look and feel. More natural with up to 99% natural origin ingredients Free of animal derived ingredients New Elements is formulated without silicones sulfates (incl. colorants, parabens1) Enriched line-up with added scalp-specific products More focus on scalp and gentleness New formulas (except Renewing Shampoo) Same beloved fragrance, but improved version: clean label fragrance2 that has minimal amount of allergens Responsible packaging; all recyclable3 and made with up to 100% post-consumer recycled plastic Upgraded packaging design; refreshed but still recognizable for current Elements users, with more information on-pack